Chinese over-the-top (OTT) service iQiyi has secured coverage of all four of men’s golf’s major tournaments after picking up rights to the US Open.
The deal makes the digital video platform the home of golf coverage in China, adding to its rights to stream The Masters, The Open and PGA Championship. The company also has agreements with golf bodies including the PGA Tour, WGC-HSBC World Golf Championship and PGA Tour China.
iQiyi’s US Open coverage kicked off with this year’s edition of the tournament last weekend, which saw American golfer Brooks Koepka win for a second consecutive year after a challenging four days at Shinnecock Hills.
Geng Danhao, senior vice president of iQiyi, said: “International sports organisations are coming to realise the importance of the Chinese market, and with such a high percentage of sport watched online, iQiyi is the ideal platform to connect with a mass Chinese audience.”
iQiyi’s acquisition of US Open rights saw the streaming company’s shares rise 4.4 per cent on Monday, meaning its shares are now up a whopping 70 per cent so far in June.
As well as all four golf majors, iQiyi also has rights in China to a number of premium tennis properties including the Australian Open Grand Slam, as well as the National Football League (NFL), wrestling and extreme sports.