UPS unveils Nascar sponsorship plans

28 October 2011 | Posted in Sponsorship, Motorsport, North America, | By Michael Long

Global logistics company UPS has signed a multi-year agreement to continue as Nascar’s official logistics partner and announced it is to downgrade its sponsorship of the Roush Fenway Racing team.

As Nascar’s official logistics partner, UPS will provide pick-up and delivery services to all race teams, sellers and suppliers in the Sprint Cup Series throughout the season. Financial details were not released.

Regarding Roush Fenway, UPS has announced plans to cut back on its primary sponsorship of the team’s No. 6 Ford driven by David Ragan in 2012 to become an associate sponsor of the team’s other entry, the No. 99 car driven by Carl Edwards.

UPS will however serve as the primary sponsor of Carl Edwards’ car for one race at the Kentucky Speedway.
“UPS has enjoyed a great relationship with Nascar and our official status allows us to continue providing logistics solutions for other great Nascar partners both at and away from the racetrack,” said Ron Rogowski, UPS vice president, sponsorships and events. “The shift in our programme was a strategic business decision that allows us to focus on the elements that drive the best return on our investment, including continuing our relationship with Roush Fenway Racing.”

“We are very pleased that UPS will continue to partner with Roush Fenway Racing,” said Roush Fenway president Steve Newmark. “UPS is one of the most recognised and respected brands in the world and we have enjoyed a strong relationship for many years. Although they are restructuring their commitment, it speaks volumes that an organisation of UPS’s caliber has chosen to stay a part of our partnership roster and that they recognise that Roush Fenway will continue to deliver a great return on their marketing investment.”

Meanwhile, vehicle service tool company Ingersoll Rand has announced it will continue to sponsor three-time Nascar champion Ray Evernham.

“Ingersoll Rand is thrilled to continue to work with one of the most influential figures in Nascar,” said Nate Schmid, marketing manager of vehicle services, Ingersoll Rand. “One of the great things about our partnership with Evernham is that he is not just in this partnership to have another sponsor, but rather he firmly believes in our products and has used Ingersoll Rand tools since he was introduced to them as a kid.”

Evernham said: “I am truly excited about continuing my relationship with Ingersoll Rand. They are my longest partner relationship and even more than that I have used Ingersoll Rand tools my entire career. In fact, at every race, and for every championship I have ever been a part of, Ingersoll Rand tools have been in my tool box. They are a strong American brand for mechanics, and I am so proud to have the opportunity to continue to represent them.”

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