Univision Deportes has acquired the US Spanish-language rights to the Formula One world championship for a multi-year period.
Beginning with the 2013 season, which began in Melbourne last weekend, the broadcaster will provide exclusive TV and digital coverage of all 19 races in the series.
Live race coverage will be provided on Univision’s UniMás service, while qualifying rounds will be shown on Univision Deportes Network. Select races will be streamed online.
“We are looking forward to taking Hispanic audiences to the races and making them feel as if they are in the driver’s seat,” said Juan Carlos Rodriguez, the president of Univision Deportes.
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“Not only will Univision Deportes follow the Hispanic racers that will be making history in the Formula One, we will showcase the sounds, the entertainment and the technology behind the world’s premier open-wheel racing series. It will be pure adrenaline.”
Bernie Ecclestone, the chief executive of the Formula One Group, added: “I am delighted we have concluded this agreement and look forward to this significant level of exposure in this valuable and ever-growing consumer market.”
Financial terms of the agreement, which follows the awarding of the US English-language rights to NBC last autumn, were not disclosed.