University of South Florida lands eight-year Adidas deal

German sportswear giant to kit out college’s athletics teams until 2025/26.

University of South Florida lands eight-year Adidas deal

The athletics division of the University of South Florida (USF) has agreed an eight-year supply deal with Adidas.

The German sportswear giant will become the college’s official athletic footwear, apparel and accessory brand until the end of the 2025/26 season, taking over the role from US rival Under Armour.

Adidas will supply the university’s 19 Bulls varsity teams with custom uniforms, apparel, footwear and accessories for the duration of agreement, which builds on the company’s commitment to more than 100 collegiate programmes.

“We are thrilled to be embarking on an exciting new partnership with one of the world's most recognisable and innovative sports performance product companies," said Mark Harlan, the university’s director of athletics. “The Adidas brand is storied, iconic and respected worldwide and they continue to push game-changing products forward with creativity and cutting-edge technology. We think this is a perfect fit with our university, athletic teams and aspirations and look forward to an exciting future with Adidas.”

Jim Murphy, director of NCAA sports marketing for Adidas North America, added: “We believe that sport has the power to change lives and we're looking forward to partnering with USF Athletics to help them execute their mission to provide all student-athletes with opportunities to receive world-class educations, win championships and develop into the leaders of tomorrow.”