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Universal Sports Network retains IAAF rights

22 July 2014 | Posted in Broadcast, Athletics, North America, | By Eoin Connolly

Universal Sports Network retains IAAF rights

Universal Sports Network is to show live coverage of the biggest international athletics events in the US until the end of 2019.

The NBC-backed network has renewed its media rights partnership with the sport's global governing body, the IAAF, to retain the multi-platform rights to the World Athletics Championships, and all other World Athletics Series events.

The deal, brokered by IAAF marketing partner Dentsu, includes exclusive TV and online coverage of the world championships in Beijing in 2015 and London in 2017, as well as the 2019 edition in an as-yet unnamed city, as well as events like the World Indoor Championships and World Junior Championships in 2016 and 2016, and the World Cross Country Championships in 2017 and 2019.

"Universal Sports' commitment to track and field has never been stronger," said Universal Sports vice president of content and communications Robert James. "This new extension with the IAAF propels us into the future of the sport, showcasing both world-class athletes and up-and-coming stars from around the globe."

IAAF president Lamine Diack added: "I am delighted that our partnership with Universal Sports has been extended through to 2019.

"American fans will continue to enjoy world championship athletics and the full array of other IAAF World Athletics Series competitions across the mediums of terrestrial, cable and internet. We firmly believe that the consistent high level coverage of our events offered by Universal Sports is the key to Athletics making a genuine impact in households across the USA."

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