The Virgin Australia Supercars Championship has secured a new partnership with Unibet Australia.
The Kindred Group-owned gambling operator will be the official betting and wagering partner of the touring car motorsport series for two years.
Under the terms of the agreement, the global company’s branding will be featured at Supercars events through broadcast, on-track signage, consumer promotions and activations. The collaboration will also focus heavily on digital content integration to give fans a deeper understanding of the statistics behind the sport.
The deal will be activated at this weekend’s Watpac Townsville 400.
“The high-quality, intense competition of our sport delivers excitement to millions of passionate fans which makes Supercars the ideal partner for Unibet,” said Supercars managing director Matt Braid. “We are pleased to partner with one of Australia’s and the world’s leading sports betting agencies.”
Unibet’s head of marketing and operations, Julian Timmins, added: “Unibet Australia is looking forward to working with Supercars to ensure fans are as well informed as possible when watching and betting on their favourite teams and drivers. We see Supercars as a fantastic platform to engage with and inform punters.”