Under Armour signs Fraser Forster

English goalkeeper joins sportswear brand’s expanding stable of athletes.

Under Armour signs Fraser Forster

English soccer international Fraser Forster has agreed a personal endorsement deal with American sportswear brand Under Armour.  

The 28-year-old Southampton goalkeeper will wear the Baltimore-based company’s ClutchFit Force 3.0 boots and a sport a pair of its bespoke gloves on matchdays and training. He will also lend his image to Under Armour’s future soccer-based advertising campaigns. 

Neither the terms nor the duration of the agreement have been released. 

“Throughout my career, I have always been one for working hard and letting my performances do the talking, which I believe ties in perfectly with what Under Armour is about," said Forster. “I’m really excited to train and play in Under Armour products, whilst also becoming part of such a young and innovative brand that works with, and boosts the performances of, top sports talent around the world.”

Chris Bate, vice president and managing director of Under Armour Europe, added: “We are extremely proud to have Fraser join the Under Armour family and add to our growing roster of elite football athletes. He is a world renowned goalkeeper who has cemented his place in the England squad.

“Fraser is fearless, driven, and has our trademark humble and hungry mindset to reach the next level in his game, which we believe matches our brand values perfectly. We will provide him with the most innovative equipment to help him reach his goals, this season and beyond.”

Under Armour, which also has a partnership in place with Premier League Southampton, is widely reported to be in talks with Spanish soccer giants Real Madrid over a rumoured US$160 million a year kit supply deal, which would be the world's largest.