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Umbro sign deal with New York Cosmos

01 October 2010 | Posted in Sponsorship, Soccer, North America | By Michael Long

Sportswear and equipment supplier Umbro has announced itself as the leading kit supplier for newly reformed soccer club The New York Cosmos.

The Cosmos, who gained infamy in the 1970s with the signing of Brazilian legend Pelé and former World Cup-winning captain Franz Beckenbauer, were re-launched in August 2010 after ceasing activity in 1985 following the disintegration of the North American Soccer League (NASL).

As part of the deal, Umbro has fashioned the Cosmos’ new white home shirt, with the unique green and yellow collar. The kit is inspired by the old shirt worn in 1977, modified to a modern football shirt. The new range, including the green walkout jacket worn by Pelé on the cover of FourFourTwo magazine’s November issue, will be available in February 2011 with further apparel and equipment pieces in the pipeline.
 
Trevor Cairns, chief marketing officer for Umbro International, said of the deal: “Umbro was a partner of The New York Cosmos during the 1970s when they were unquestionably the world’s coolest football club. It’s a great opportunity to once again be involved with the club and we are committed to working with them to develop world-class soccer players worthy to wear the legendary New York Cosmos crest.  From the reaction we’ve had from the few people who’ve seen the line, we’re confident it will become a modern day classic.”

Paul Kemsley, chairman of The New York Cosmos added: “We are excited about our kit deal with Umbro – namely because we both strongly embrace the heritage of the beautiful game, and are excited about its future here in New York City and throughout the United States.  The New York Cosmos will be much more than just a soccer club. The best way to describe it is a movement, for the advancement of soccer across the world.”

The Cosmos are now aspiring to work their way back into America’s top division Major League Soccer (MLS). The New York Cosmos have launched two youth academies, Cosmos Academy East (in New York) and Cosmos Academy West (in Los Angeles) with former MLS stars Giovanni Savarese and Teddy Chronopoulos appointed as Academy Directors, respectively.

The New York Cosmos’ honorary president, Pelé, elaborated on his time in the U.S and also spoke on his hopes for the club’s future: “I am very happy to be involved with The New York Cosmos again. I have the opportunity to come back and work to revive the Cosmos and promote football in the United States. Now, I want to see my dreams come true of kids learning football in the right way.”

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