English soccer team Doncaster Rovers have signed a new ten-year partnership with Lindley Venue Catering, the specialist sports stadia catering arm of The Lindley Group.
The partnership, described by Doncaster as a ‘UK£10million-plus’ deal, will see Lindley manage the team’s match day and non-match day catering and promote the Keepmoat Stadium as an events venue.
In addition, the company will carry out a refurbishment of the public concourse catering facilities at the ground and, according to an official press release, ‘assume full responsibility for the sales and marketing function with a remit to generate incremental revenue for the club by attracting non-match day conference and events business to the stadium.’
Gavin Baldwin, the chief executive of Doncaster Rovers, said: “We are delighted to be announcing this deal with The Lindley Group. Since taking over the management of the stadium in 2012 we have worked closely with our fans, tenants and businesses that use the stadium. It has been clear to us that our catering offer was one we needed to improve to meet the expectations of those visitors.
“They will manage the public concourse catering and hospitality at the 15,000-seat Keepmoat Stadium. Lindley will also be injecting much needed investment in refurbishing many of the kiosks at the stadium and will work with the club to broaden the range of food on offer.”
Jonathan Davies, The Lindley Group’s sales and marketing director, added: “One of the things that attracted us to work with the club is the dynamism and vision of their management team. Having taken ownership of the stadium last season, they have firmly set their sights on being promoted to the Championship league this year, and their plans and ambitions extend beyond success on the pitch to providing first class catering and hospitality services for their fans and visitors at the stadium, and generating revenue from catering and events which can then be reinvested in the club.”
Doncaster currently sit atop the League One table, with 65 points from 36 games, one point above Sheffield United.