American motorbike producer and dealer Harley-Davidson has signed a multi-year extension with the Ultimate Fighting Championship (UFC).
Harley-Davidson has been a top partner of the UFC since 2007. The extension will include viewing parties at the brand’s dealerships and a joint programme aimed at benefiting the US military.
UFC, the world’s largest mixed martial arts organisation, currently holds strategic partnerships with the likes of Coca-Cola, Samsung, Microsoft, Reebok, and Anheuser-Busch.
Elsewhere, the UFC has entered into a multi-year partnership with Filipino mobile telecommunications company Smart Communications.
As part of the partnership, Smart will be the official and exclusive mobile carrier of the UFC in the Philippines. Subscribers will gain special access to UFC fan events and experiences, as well as the exclusive opportunity to meet and interact with top UFC athletes.
Smart will also be a provider of the UFC Fight Pass, a digital platform providing exclusive UFC content and access to the world’s largest library of fight content.
Smart’s first vice president Oscar Reyes said: “Beyond providing the country’s fastest, widest and most reliable mobile broadband connection, Smart always goes out of its way to support the many passion points of our subscribers with awesome experiences. We are delighted to partner with UFC, and we can’t wait to bring the sport to our subscribers through our unparalleled services and offers”
The Philippine partnership was launched by UFC rising star Stephen “Wonderboy” Thompson and Kenneth Berger.