UFC and Premium Sports extend Canadian distribution agreement

Company retains role as promotion's exclusive commercial PPV distributor in Canada.

UFC and Premium Sports extend Canadian distribution agreement

The Ultimate Fighting Championship (UFC) has extended its pay-per-view (PPV) TV distribution agreement with Premium Sports.

The multi-year renewal sees the company retain its role as the MMA promotion’s exclusive commercial PPV distributor in all Canadian provinces except Quebec.

The UFC and Premium Sports, which distributes sports and entertainment programming to around 2,000 commercial establishments, have worked together since 2012. Terms of the renewal have not been disclosed.

“We’re thrilled to continue our partnership with Premium Sports, as they have been one of our most valued allies the past few years,” said David Shaw, the UFC’s vice president, North America.

“We look forward to continuing to build our consumer fan base with Premium Sports, providing Canadian fight fans with exclusive UFC content for many years to come.”