German 2. Bundesliga soccer club 1. FC Union Berlin has signed a cooperation agreement with the UFA Sports agency.
The Hamburg-based agency, a subsidiary of the RTL Group, will serve as the club's exclusive marketing partner for the next ten years. The club hopes to make use of UFA Sports' national network of contacts, but will retain ownership of its marketing rights. UFA Sports will construct a new marketing team for the club, incorporating current Union Berlin staff. Financial details of the deal were not released.
Dirk Zingler, the president of 1. FC Union Berlin, said: "Together with UFA Sports, we can continue to professionalise the marketing of our rights and the acquisition of sponsors."
1. FC Union Berlin currently lies 11th in the 2. Bundesliga, the second tier of German professional soccer. The club will now seek to prioritise the construction of its new west stand and the development of its infrastructure as it aims to maximise revenue in the hope of establishing itself as a top-flight Bundesliga side.