European soccer’s governing body, Uefa, has announced a collaboration with social media company Snap Inc. to create an exclusive 3D Bitmoji Lens for use on Snapchat during Saturday’s final of its premier club competition, the Champions League.
The augmented reality (AR) lens will feature a user’s 3D ‘Bitmoji’— a user’s personal avatar— performing kick-ups as the Champions League anthem plays in the background.
The animation then continues with the Champions League trophy being caught by the user’s avatar, which then holds it aloft.
Fans can record their Bitmoji and share their win with friends in chat, post to Stories or save to their camera roll.
The feature will be available worldwide on 26th May, when English Premier League outfit Liverpool take on title-holders Real Madrid in the Champions League final.
Bitmoji was the most downloaded app in the App Store for iOS in 2017 and allows users to create a personalised avatar of themselves to communicate online.
According to Snap Inc., soccer fans across the world were 48 per cent more active on Snapchat during the 2017 Champions League final compared to the average user, with over 1.2 billion Snaps featuring filters and lenses shared on the day Spain’s Real Madrid beat Serie A side Juventus.
Snapchat boasts 191 million daily active users worldwide, with over one in three users on Snapchat engaging with lenses every day for over three minutes.
“We’re delighted to be collaborating with Uefa to create a fun, 3D Bitmoji Lens that features the iconic Uefa Champions League anthem,” said Ben Schwerin, vice president of partnerships at Snap Inc. “We can’t wait for Snapchatters worldwide to share the excitement and magic of the final with their friends.”