Top story: Uefa third-tier competition gets go-ahead

Rolling sports business news wrap: Every deal, every day.

Top story: Uefa third-tier competition gets go-ahead

Getty Images

Top Story

Uefa executive Andrea Agnelli has announced that the ‘green light’ has been given for a third European soccer tournament to be held alongside the Champions League and Europa League.

TUESDAY'S BIG STORIES

  1. Rugby World Cup considers expansion to 24 teams

  2. PSG buy into Socios.com for fan token offering

  3. Huddersfield announce UK£20m training complex upgrade​

  4. Bolton Wanderers headed for administration

  5. Osaka to sign US$8.4 million clothing deal

  6. London Stadium owners bite back in West Ham spat

  7. Mediapro CEO: ‘Talks to stage Champions League final in New York have begun’

  8. ‘We’re not trying to be the biggest, we want to be the best’: Roc Nation president Michael Yormark

  9. Google on board with La Liga to tackle piracy

  10. Scottish FA confirm UK£19m Hampden Park deal

Agnelli, also chairman of Italian soccer giants Juventus, addressed members of the European Clubs’ Association (ECA) with the news.

He said: “Pending approval of the Uefa executive committee, the ‘green light’ has been given to introduce a third competition, bringing the overall number of clubs to 96, as of the 2021/22 season.”

The idea for another European competition has been mooted since 2015 and moved a step closer in August when reports emerged of Uefa’s plans.

The new tournament is merely subject to approval – thought to be a formality – and is expected to feature 32 teams.

Its introduction is set to be a further boost to Uefa’s revenue, with its most recent figures showing the governing body made €2.8 billion in 2016/17.

A new competition will ensure three concurrent Uefa tournaments taking place for the first time since the Cup Winners’ Cup was discontinued in 1999.

Sponsorship

Formula One team Williams have entered a digital partnership with Delta Partners, which will support the development of their media content and services.

The Football Association of Wales (FAW) has teamed up with sports analysts Catapult in a bid to optimise performance. Catapult’s athlete monitoring systems will be used by various levels of the men’s national squads.

English Premiership Rugby side Harlequins have announced a long-term partnership with The Movember Foundation charity to help raise awareness about men’s mental health.

Media Rights

Over-the-top (OTT) streaming platform DAZN has secured exclusive rights to broadcast National Football League (NFL) coverage in Italy.

TV broadcaster France Télévisions has failed in its attempt to offload its media rights to soccer competitions the Coupe de France and Coupe de la Ligue to private French channels TF1 and M6, which consider the packages to be too expensive.

Personal Endorsement

Indian motorcycle manufacturer Hero Motocorp has named national cricket captain Virat Kohli as a brand ambassador.

SmartSeries

In esports, the Rocket League World Championship will be held in Las Vegas at the Orleans Arena. It is the fourth time in six seasons the finals are taking place in the United States.

Bidding & Hosting

Milan soccer rivals Inter and AC Milan are looking to secure a 99-year lease deal for their San Siro stadium, with Inter Milan owners Suning having intentions to modernise the venue.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story