Rolling sports business news wrap: Every deal, every day

Top story: Uefa reveals Champions League rebrand.

Rolling sports business news wrap: Every deal, every day


Top story

Uefa has unveiled the new branding for the 2018/19 Champions League based on a concept called 'Highlighting moments that make the ultimate stage'.


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The identity was developed in collaboration with Uefa's marketing partner, Team Marketing AG, and London-based creative agency DesignStudio.

According to Uefa, the branding has been designed to be more flexible, while building on established elements such as the anthem, the stadium and the trophy, with the connected stars from the 'starball' in the competition’s logo at the centrepiece. 

Guy-Laurent Epstein, marketing director of Uefa events, said: "The Uefa Champions League is a globally recognised brand in football, sports and entertainment. This brand refresh maximises the opportunities to engage with fans and stakeholders across new technologies and platforms."


The Spanish Football Federation (SFF) has reached an agreement with CaixaBank whereby the latter becomes an exclusive financial member and sponsor of the men's and women's national sides until 2024. 

IT and tech company Lenovo has agreed a deal to become the new main sponsor of the Turkish Basketbol Süper Ligi top-tier club basketball competition for the 2018/19 season.

Brazilian top-flight soccer outfit Fluminense, Corinthians and São Paulo have all announced global partnerships with wayfinding platforms Waze.

Rahal Letterman Lanigan Racing (RLL) have announced that ABeam Consulting will be primary sponsor of Takuma Sato’s No. 30 Honda entry at the IndyCar DXC Technology 600 at Texas Motor Speedway on Saturday.

Media Rights

Dutch commercial broadcaster RTL has extended a rights deal for the secondary European club soccer competition, the Uefa Europa League. The agreement covers three seasons, from 2018/19 to 2020/21.

Over-the-top (OTT) streaming platform FloSports has announced that it will become home for Canadian viewers for the International Cycling Union (UCI) World Championships, UCI Cyclocross World Cup, and UCI Track World Cup, which will all stream live on

ESPN has bolstered its lineup of college sports content for its ESPN+ OTT service by reaching a multi-year agreement with Conference USA. The deal sees the network secure more than 175 C-USA football and men’s and women’s basketball games.

Personal Endorsement

Danone, a global food company, has made riding Indian cricketer Shubman Gill as a brand ambassador for its protein brand Protinex for the next five years.


Renowned baksetball exhibition side, the Harlem Globetrotters, and the Beijing Aspiring Integrated Marketing Company announced a five-year partnership today that will bring the Globetrotters back to China next month.

Wigan Athletic has signed a partnership with data intelligence company SciSports that sees the English second-tier soccer club get acces to SciSports online platform Insight to help scout players.

Bidding & Hosting

The US city of Omaha has been awarded hosting rights for the North American leg of the new Curling World Cup series, to be played at the 4,000-seat Ralston Arena in December.

Movers & Shakers

Martin St Quinton, owner and chairman of Gloucester Rugby, has been announced as the next chairman of Cheltenham Racecourse, replacing Robert Waley-Cohen at the end of the 2018/19 jumps season.

Snub of the day

Leroy Sané's shock omission from the Germany squad at the 2018 World Cup is causing ripples beyond fans of the national team. The Manchester City man's exclusion at the expense of Julian Brandt came as a surprise to both GQ magazine, who had made Sané one of its cover stars for its German pre-tournament publication, and Samsung who went to print with a newspaper ad campaign also featuring the Premier League title-winner. Awkward..

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story