Rolling sports business news wrap: Every deal, every day

Top story: Konami ends ten-year partnership with Uefa.

Rolling sports business news wrap: Every deal, every day

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Soccer: Video game publisher Konami is ending its ten-year partnership with Uefa following the 2018 Uefa Champions League final in Kyiv, Ukraine.

The Champions League was a key feature in Konami’s Pro Evolution Soccer (PES) franchise. PES first launched in 2001 and has been an annual money maker for Konami, although it has reportedly declined in recent years and sold 40 times less than rival franchise Electronic Arts’ (EA) Fifa in 2017, according to UK daily newspaper Metro.


  1. Twitch nets NBA 2K League streaming rights

  2. Manchester United to appoint club’s first female chief operating officer

  3. Singapore Grand Prix lands title sponsorship renewal

  4. Sporting Kansas City name Jake Reid as new chief executive

  5. ITF president outlines vision for “game-changing” Davis Cup reforms

There’s no word yet on whether or not EA will make a move for the Uefa licence for its Fifa franchise.

Guy-Laurent Epstein, marketing director of Uefa Events, said: “It has been a very cooperative and mutually beneficial partnership. Uefa would like to thank Konami for its tremendous commitment and support to Uefa club competitions for the last decade and we look forward to continuing to work with Konami in the sphere of Uefa national team football.”

Elsewhere, English fourth-tier club Luton Town have entered into a new partnership with Sportego which sees the data-driven sports analytics agency aim to help the Hatters forge better relationships with fans, improve fan engagement and increase sponsorship revenue.

Tennis: Caroline Wozniacki has become a global ambassador of blockchain app Lympo, a platform designed to motivate people to exercise and be healthy.

Angelique Kerber has partnered with Porsche and over-the-top (OTT) service DAZN to stream her matches from Germany's upcoming Fed Cup final against the Czech Republic free on her official Facebook site in Germany, Austria and Switzerland. Kyle Edmund and Stanislas Wawrinka have both recently offered their fans a similar service.

Peugeot has extended its partnership agreement with British doubles tennis star Jamie Murray until 2020.

Table-tennis: The International Table Tennis Federation (ITTF) has agreed a partnership for social media platform Twitter to live stream its 2018 Challenge Series on a global basis.

Motorsport: Joe Gibbs Racing (JGR) has announced XYO Network will sponsor Erik Jones for two Monster Energy NASCAR Cup Series races and Brandon Jones for six races in the NASCAR Xfinity Series this season.

Nascar Xfinity series racecar driver, Elliott Sadler, is collaborating with AUVI-Q (epinephrine injection) to raise awareness of life-threatening allergies and anaphylaxis.

FUJIFILM SonoSite has been confirmed as an official supplier of the 2018 Bennetts British Superbike Championship (BSB), providing point-of-care ultrasound systems for clinic-based and trackside imaging. 

Basketball: Japanese sports ball manufacturer Molten has signed up as the first official global partner of the International Wheelchair Basketball Federation (IWBF).

Media rights: The Olympic Channel, the multi-platform global media destination operated by the International Olympic Committee (IOC), has struck deals with the World Association of Kickboxing Associations (WAKA)International Sambo Federation (FIAS), and the Professional Squash Association (PSA).

Elsewhere, French media company AB Groupe has acquired rights to the Overwatch League and will broadcast the esports league via its Esport Zone programme on pay-television channel AB1.

Triathlon: North American series Ironman has announced a multi-year partnership that expands the relationship with Hoka One One that sees the running shoe brand become official running shoe of the series and its Europeam promotion.

Cycling: Drink can recycling campaign Every Can Counts has been unveiled as the 2018 recycling partner for the OVO Energy Women’s Tour and the OVO Energy Tour Series.

Esports: Immortals has announced it has entered into a partnership with Mountain Dew, making the beverage brand the esports organisation first-ever official beverage.

Night of the day

Italian soccer giants Inter Milan risked the wrath of the traditionalists during Tuesday night's 4-0 win over Cagliari. The game was declared '#InterSocialNight' with fans offered €50 (US$62) tickets to a designated area of the club's San Siro stadium for a number of social media activations and a number of influencers invited to take part. The big pre-match reveal was that the players' social media handles were printed on the back of their shirts instead of their surnames, however come kick-off the team reverted to tradition. Baffling.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story