Top-tier Italian soccer side Udinese have announced a kit supply deal with sportswear manufacturer Macron.
The Italian company will provide matchday and training wear to the Serie A outfit as well as to Udinese’s youth side and other affiliated teams for six years in a deal running from the 2018/19 season until the end of 2023/24.
In addition, Macron will see its branding promoted across Udinese’s social media platforms, and will receive exposure at the club’s Dacia Arena home ground, where it will open a store.
Macron replaces Udinese’s current kit supplier HS Football, which agreed a five-year deal with the team in 2013.
Franco Collavino, director general of Udinese, said: “Alongside the typical activities of a technical sponsor, the agreement with Macron highlights numerous new elements, as support is provided for the development of the company's brand through visibility on the online and social media of Udinese and within the Dacia Arena.
“We have worked with great dedication and commitment to reach this agreement, which we believe is strategic for the development of the company and our activities, with an innovative approach to marketing and communication.”
Gianluca Pavanello, chief executive of Macron, added: “We hope that Udinese will qualify for Europe, which for us would be an advantage in terms of healthy visibility. We want to grow more and more, and it is important for us to have clubs that play in Europe.”
Udinese are currently ninth in Serie A after winning ten of their 23 games in 2017/18. They drew 1-1 at home against AC Milan on 4th February, and will face Torino away on 11th February.