The International Cycling Union (UCI) has signed a new contract with SBS (Australia) Corporation for television coverage of the UCI World Cups and World Championships for all four Olympic cycling disciplines.
The new agreement gives the Australian public television network exclusive broadcasting rights in Australia for a three-year period.
SBS will broadcast all UCI World Cup events (BMX, mountain bike, track cycling, road women) from 2010 to 2012; the 2011 and 2012 UCI Road World Championships; the 2010 and 2011 UCI Track Cycling World Championships; the 2010, 2011 and 2012 UCI Mountain Bike and Trials World Championships; the 2010, 2011 and 2012 BMX World Championships.
All the World Championship events will be broadcast live, while the World Cup events will, at the very least, feature in television highlight magazines.
The UCI welcomed this new partnership, describing it as proof of the importance that the SBS places in the sport of cycling.