The Union Cycliste Internationale (UCI) has confirmed that Mercedes-Benz Vans has become the top-tier partner of its mountain bike discipline.
The three-year agreement will see the automotive giant become the presenting sponsor of the UCI Mountain Bike World Championships and the title sponsor of the UCI Mountain Bike World Cup from the start of 2018.
In addition, the German brand will work alongside the organisers of every UCI World Championships and every round of the UCI World Cup series by providing a fleet of the latest additions to its range of X-Class pickups to help with the course preparation, as well as V-Class MPVs to provide shuttle services.
The financial terms of the deal have not been made public.
"This partnership provides an excellent opportunity for us to accelerate the development of Mountain Bike, one of our flagship disciplines,” said, David Lappartient, UCI president. “Our events will benefit from the brand's global reputation and knowledge.
“That a manufacturer of the calibre of Mercedes-Benz has chosen to invest in cycling is evidence that our sport is attractive to major economic players, who select our events to launch their new products. We are delighted with the trust shown by Mercedes-Benz in our Federation, our discipline, and our major events."
Mercedes-Benz Vans becomes the third title sponsor of a UCI World Cup following the Swiss watchmaker Tissot with track cycling and Belgian pay-television broadcaster Telenet with cyclo-cross.