The University of Central Arkansas Athletic Department has entered into a five-year partnership with Peak Sports MGMT.
The Conway, Arizona-based firm will exclusively sell corporate sponsorships on behalf of the university's UCA Bears, providing additional staff and working to expand its market presence. The deal, which includes three one-year renewal options, guarantees the university US$3.3 million earnings over its duration as well as a share in any additional revenue.
University of Central Arkansas director of athletics Dr Brad Teague said: "We are pleased to have Peak Sports on our campus and working in the athletics department. We are happy to have their professionalism and expertise in the field of corporate athletics sponsorships. The model provided by Peak Sports for our athletics programme will further enhance our image and extend our promotion throughout the community, state, and region."
Peak Sports MGMT President Ryan Holloway said the firm was "thrilled" with the deal, adding: "ince UCA joined Division I athletics in the 2006-07 academic year, we have had our eyes on Dr. Brad Teague, his staff and the entire UCA program. To put it plain and simple, they have done things the right way. The story at UCA is a great one to tell and we are excited to lean on the 'Four Focus Areas of UCA Athletics': Student-Athlete Success, Building and Enhancing Facilities, Community Service and Following the NCAA Division I Principles."