Uber picks up Magic and Red Wings deals

NBA side and NHL outfit partner with app-based taxi company.

Uber picks up Magic and Red Wings deals

Uber has announced a partnership with the National Basketball Association’s (NBA) the Orlando Magic and National Hockey League (NHL) franchise the Detroit Red Wings.

The app-based taxi and transportation company will be the official ridesharing partner of the Orlando Magic.

The agreement includes a designated pick-up and drop-off area for users for all pre-season and regular season Magic home games and other ticketed events taking place at the NBA outfit’s Amway Center arena.

In addition, Uber will have in-app promotions for Magic fans, and integrate ‘Magic Money’ into its service, whereby season ticket holders can use a virtual currency used at the Amway Center, which rewards the loyalty of season ticket holders, to pay for taxi transportation.

“The Orlando Magic take great pride in creating legendary moments and identifying opportunities to enhance the fan experience,” said Alex Martins, chief executive of the Orlando Magic.
“We are so excited to announce this partnership with Uber that will help make getting to and from Amway Center easier. Through our combined efforts with Uber, fans and visitors alike will have a seamless experience before and after games.”

“We are proud to be part of the Orlando Magic family through this partnership,” added Kasra Moshkani, general manager at Uber Florida. “Our mission is always focused on connecting people and enhancing their lives. This partnership is another great example of what we can achieve with a great partner in the Orlando community.”

Fans will be able to use Uber’s new designated pickups and drop-offs from 16th January, when the Orlando Magic host the Minnesota Timberwolves.

Meanwhile, Uber’s deal with the Detroit Red Wings’ Little Caesars Arena sees the US-headquartered company become the official ride-share partner of the venue.

Under the terms of the agreement, a designated pick-up area and drop-off zone will be created at the arena.

The length and financial terms of the partnership have not been disclosed.

"With more than 90 home games between the Red Wings and Pistons, as well as countless other concerts, shows and private events plus four full service restaurants, there is a great deal of activity in and around Little Caesars Arena every night," said Tom Wilson, interim president and chief executive of Olympia Entertainment, which owns the Red Wings.

The Detroit Red Wings are currently fifth in the Atlantic Division in the Eastern Conference of the NHL. They lost 5-2 at home to the Tampa Bay Lighting on 8th January, and will face the Pittsburgh Penguins away on Saturday.