The UAE Pro League Committee (PLC), the organising body for soccer leagues in the United Arab Emirates, has entered into a partnership with Sportradar.
In a deal announced on Monday the PLC will house the sports data company’s regional office and will serve as its regional partner in the Middle East. In return, Sportradar will provide statistics for all PLC-operated competitions to help the organisation engage more fans through social media and other platforms.
The supplied data will cover statistics about players’ playing time and performances along with complete match stats, all of which will be made available to Arabian Gulf League stakeholders, club coaches, scouting staff and media outlets. The partnership is part of the PLC’s objective to broaden its appeal through enhanced coverage so that more fans across the region are encouraged to attend games.
The length and financial terms of the agreement were not disclosed.
Waleed Al Hosani, the PLC’s acting chief executive, said: “The agreement aims to develop the Arabian Gulf League system, especially in the area of data availability and engaging fans in the game.
“This project is an important part of the 2017 to 2020 strategic plan launched by the PLC to develop smart technologies and maximise their adoption in organising and managing PLC competitions. Increased technology adoption is one of the PLC’s objectives in the next few years to transform the Arabian Gulf League into a smart league.”
Alex Inglot, Sportradar’s director of communications and public affairs, added: “Today’s football fans demand insights that feed their passion, inform their debates and that are available to them wherever they may be. This is true worldwide and is no less true here in the Gulf. It takes a progressive organisation such as the PLC to see these developments, identify the challenge and convert it into an opportunity.
“Our trend-setting partnership kicks off a collaboration that will ensure that fans, but also league partners, clubs and media, will have all the tools they need to analyse, understand and engage with some of the most exciting football played in the region.”