Cricket Ireland has completed a pair of significant sponsorship deals ahead of the ICC World Twenty20.
Tourism Ireland will sponsor the men's and women's national teams at next month's World Twenty20 in India, with its Ireland.com logo displayed on both sets of playing shirts and training shirts throughout the tournaments as well as on the Cricket Ireland website and social media channels. The organisation agreed a similar deal with Cricket Ireland for last year's Cricket World Cup in Australia and New Zealand.
Meanwhile, Toyota has signed a four-year renewal of its partnership with the body, which began in 2013, and will continue to supply a fleet of its cars as well as supporting Cricket Ireland's development programme.
"We are very pleased that Tourism Ireland will once again be coming on board as team sponsor for another major world tournament,” said Cricket Ireland chief executive Warren Deutrom. “With two teams partaking in this showcase event, we are delighted to once again be able to promote the island of Ireland to a global audience.
“India is cricket’s biggest market and we are confident we can spread a positive message of what Ireland has to offer to one of Tourism Ireland’s key emerging markets during one of the biggest international sporting events of the year.”
Announcing the Toyota renewal, Cricket Ireland commercial director Dennis Cousins said: "In the three years to date that Toyota Ireland have supported Cricket Ireland, we have seen Irish cricket reach new heights with significantly higher participation levels and more fans supporting the game here. We look forward to working with Toyota and their dealer network for the next four years as the trend of cricket becoming more mainstream in Ireland continues and as we strive to become the next ICC Test Nation in 2018."
Ireland's men will play Bangladesh, the Netherlands and Oman in the first round Group A of the ICC World Twenty20 for the chance to join the world's top eight sides in the Super 10 stage. Their campaign begins against Oman at the HPCA Stadium in Dharamsala on 9th March.
The women's team will join Group A of their tournament alongside Sri Lanka, South Africa, Australia, and New Zealand, against whom they will begin proceedings at the PCA Stadium in Mohali on 18th March.