The International Cricket Council (ICC) has appointed Two Circles as the official data and insight partner of the ICC Cricket World Cup 2019, which will be hosted by England and Wales in two years’ time.
The agency will use insights from cricket’s global fanbase to drive ticket sales for the flagship 50-over international tournament, as well as delivering a world-class matchday experience through fan-led marketing campaigns.
Additionally, Two Circles will use data-driven insight to support the England and Wales Cricket Board (ECB) and ICC’s legacy ambitions for the ten-team competition, which both organisations hope will provide a platform to grow both grassroots participation and the overall reach of cricket in the build-up to the event and beyond.
The partnership is intended to build on the success of this summer’s ICC Champions Trophy and ICC Women’s World Cup, both of which were also held in England and Wales, setting attendance records and drawing a new audience to the sport through digital and broadcast coverage.
Steve Elworthy, managing director of ICC Cricket World Cup 2019, said: “A central objective from the beginning was to host three world-class events across England and Wales with a legacy of broadening cricket’s appeal.
“This year’s ICC Champions Trophy and ICC Women’s World Cup set new benchmarks, but the ICC Cricket World Cup in 2019 can deliver the world’s greatest cricket celebration ever and take interest in the game to a new level. Two Circles has played a crucial role in successes to date and their insight around our audience and new audiences will continue to play a key role going forward.”
Devesh Mangtani, lead consultant at Two Circles, added: “This summer’s international cricket in England and Wales wasn’t just a commercial success, it laid the foundations for the sport to continue to broaden its appeal and reach new audiences worldwide. We’re delighted to be working with the ECB and ICC again to use the ICC Cricket World Cup 2019 as a platform to achieve cricket’s long-term growth objectives and connect, entertain and inspire cricket fans worldwide.”
The 2019 Cricket World Cup will be the 12th edition of the tournament, and is scheduled to take place from 30th May to 14th July 2019, when Australia will be looking to defend the title they won in 2015.