Twitter to show Ashes cricket coverage in Asia Pacific

Social media giant also announces new partnerships across tennis and esports.

Twitter to show Ashes cricket coverage in Asia Pacific

Social media giant Twitter has announced over 30 new partnerships in the Asia Pacific region for video content including tennis, cricket, and esports.

The company will broadcast hundreds of hours of live video content after confirming extensions to existing global live deals, as well securing as new content.

Cricket was a main feature of the new content, with Twitter securing a partnerships with the the International Cricket Council (ICC) and Cricket Australia. Fans in the region will be able to view clips from the Ashes and Women's Ashes series between Australia and England, international cricket matches, as well as ICC events and highlights from the Big Bash and Women’s Big Bash League domestic T20 matches.

Video content will also include the Australian Open, and a deal with Fox Sports Asia will allow Twitter to broadcast US Open tennis, Asian soccer, motorsport, and golf.

Other partners named include BeIN Sports Australia, giving Twitter access to clips from the Uefa Champions League, Premier Futsal India, Australian Football League and National Football League (NFL), while a partnership  Channel 7 Sports will see the the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA).

Venturing into the esports arena, the media monolith has also partnered with Riot Games, to broadcast Australia’s League of Legends.

“Live is at the core of Twitter," said Twitter global vice president of revenue and operations Matthew Derella. "In Q2, we streamed over 1,200 hours of live premium content globally from leading brands across sports, esports, news, and entertainment. Asia Pacific is the growth engine of Twitter.” 

 “Digital video consumption is growing rapidly in Asia Pacific and estimated to grow to over a billion by 2020,” added Maya Hari, Twitter managing director of Asia Pacific. “Introducing over 30 live and in-stream video sponsorship deals today to APAC advertisers will strengthen the success of our only-on-Twitter experience in the region and globally, combining high quality streaming video with conversation on what’s happening in the world right now.”