Television Broadcasts Limited (TVB) has secured a comprehensive package of broadcast rights in Hong Kong to the 2014 Fifa World Cup.
TVB has taken the exclusive free-to-air and pay-TV rights to the competition, set to be played in Brazil in June and July, as well as radio, online and mobile rights. It will show 22 live games on its free-to-air terrestrial digital channels and on its analogue networks in the Chinese special administrative region, along with daily highlights programmes.
According to Hong Kong's Marketing-Interactive.com, TVB is committing HK$400 million (US$51.53 million) to the deal.
"Fifa is delighted to be joining up with TVB in the crucial and vibrant television market of Hong Kong," said Fifa TV director Niclas Ericson. "Fifa looks forward to an excellent working relationship with TVB as we take all the excitement, drama and passion of the 2014 Fifa World Cup to households across the world."
Mark Lee, the TVB group general manager, said the deal had "struck a balance between the best interest of the viewing public and commercial considerations", adding: "We will deploy the latest internet and mobile transmission technologies to enable our viewers to enjoy the games anytime, anywhere and on demand. Our aim is to ensure widest coverage and that as many people as possible be able to watch this once-every-four-year event on a variety of broadcast platforms."
All 64 games from World Cup 2014 will be available live to viewers of the TVB Network Vision pay-TV platform.