Irish broadcaster TV3 has agreed a major partnership with the Racecourse Media Group (RMG) to exclusively air a number of premium UK horse racing meetings in Ireland.
TV3 and its sister channel 3e, which are owned by Virgin Media, have won the right to broadcast events from Cheltenham, Aintree, Epsom and Royal Ascot.
The four-year agreement will be launched on 1st January 2017, when 3e will show live action from Cheltenham. Between them, the two channels are set to air up to 50 days of live racing each year.
The deal means that TV3’s rival RTÉ, which previously showed the Aintree Grand National and the Cheltenham Gold Cup, will no longer be broadcasting major UK horse racing events. RTÉ will continue airing Irish racing in 2017, including the Galway Races.
Niall Cogley, TV3’s group director of broadcasting, said: “TV3 is delighted to be working with this fantastic racing portfolio. Cheltenham and Aintree are hugely important milestones in the Irish sporting calendar every year, but this new agreement represents so much more as it spans some of the most important international racing fixtures in the world with a wonderful mix of flat and national hunt festivals. To be able to offer 50 exclusive Irish terrestrial days on TV3 and 3e is great news for our viewers and for the TV3 Group.”
“We are very much looking forward to an exciting new partnership with TV3 over the next four year,” added RMG chief executive Richard FitzGerald. “We are delighted that the UK’s best race meetings will receive such a prominent shop window in Ireland via TV3 and 3e. It means viewers will be extremely well served in Ireland.”