Football: US sportswear giant Nike has reportedly completed several signings ahead of the 2017 National Football League (NFL) Draft, according to SportsBusiness Journal. Deshaun Watson, the 21-year-old former Clemson quarterback tipped by many observers as a likely first-round pick, leads the new crop of Nike endorsers.
Rugby: Irish energy provider Energia has become a sponsor of the Final Series of Pro12 Rugby, the rugby union competition for elite club teams in Ireland, Scotland, Italy and Wales. The Final Series will see the top four teams in the competition play in semi-finals, with a final to be held at Dublin's Aviva Stadium on 27th May.
Motorsport: Fishing retailer Bass Pro Shops will be the primary sponsor of Chip Ganassi Racing's number one Chevrolet SS at Bristol Motor Speedway on 23rd April. The company will use its slot to promote the National Wild Turkey Federation (NWTF), a non-profit whose goals include the conservation of the wild turkey and the defence of hunting rights.
Swimming: 3M's Nexcare bandage and first aid brand has become a sponsor of USA Swimming. The company will supply waterproof dressings and will be the presenting partner of the Swimjitsu swimming skills programme.
Athletics: The Great Run Company, the organiser of some of the UK's leading distance-running events, has agreed a partnership with European mass participation company Golazo. The new joint venture will combine the marketing assets of the likes of the Great North Run, Great Manchester Run and Great Edinburgh Run with those of the Rotterdam, Dusseldorf, Antwerp and Brussels Marathons.
Soccer: Second-tier Italian soccer club Cesena have renewed their supply deal with Technogym. The company will continue to supply the Serie B club with fitness equipment and will also be the lead sponsor of their youth teams.
Motorcycling: American Honda has renewed as a sponsor of the MotoAmerica US motorcycling series for a third year. Meanwhile, Parts Unlimited has become an associate sponsor of the championship, and will host host Dealer VIP hospitality areas at several events.
Cricket: English minor counties team Berkshire have agreed a five-year, UK£85,000 (US$106,000) with Summerleaze, with the mineral extraction, waste management and renewable energy company's logo set to appear on players' shirts at all levels. The club have also announced a unique partnership with English county champions Middlesex that will create clear pathways for talented players from Berkshire to make the step into the professional game.