Tennis: Heating, cooling and ventilation company Kampmann has become a presenting partner of the ATP 500 men’s tennis tournament at Rothenbaum in Hamburg, Germany. The event, which has gone ahead without a presenting sponsor for the past two years, will be known next year as the German Open 2018 presented by Kampmann.
Motorsport: Japanese clothing brand Yellow Corn has signed up to be a full-time primary sponsor of Joey Gladstone in the 2018 National Hot-Rod Association (NHRA) Mello Yello Drag Racing Series. Gladstone's car will be decorated in the yellow and black livery of the company throughout the season.
Also in motorsport: The Australian Grand Prix Corporation, the organising body of the annual Formula One race in Melbourne, has finalised a tie-up with Guide Dogs Australia. The foundation will be the official charity of the 2018 Rolex Australian Grand Prix, the season-opening race of next year's calendar which will take place over the weekend of 22nd to 25th March.
Polo: The United States Polo Association has secured a partnership with the Argentine Polo Association to make its official clothing brand, US Polo Assn., the apparel supplier to the 124th Argentine Open Polo Championship, the most prestigious polo competition in the world. US Polo Assn. will provide kit to all match officials at the event, and will have a retail store on-# site at the grounds in Buenos Aires. The Argentine Open concludes this coming weekend, with the final set to be played on 2nd December.
Soccer: Indian soccer team East Bengal have struck a sponsorship deal with Italian sportswear brand Perf. They will wear Perf's branding on their shirts for the next three seasons of the I-League, the top tier of India's domestic soccer pyramid.
Also in soccer: Bengal's I-League rivals Minerva Punjab have also picked up a fresh sponsorship deal ahead of the 2017/18, bringing Indian tyre brand Apollo on board as their naming rights partner for the next five years.