Soccer: Chinese electronics company Ledman has signed a strategic agreement with Portugeuse soccer side Coimbra. Ledman - which is already the title sponsor of Portugal's second-tier, the LigaPro, in which Coimbra play - has taken the naming rights to the club's youth academy, now known as the Ledman Academia Briosa XXI. The arrangement will see six young Chinese soccer players travel to Portugal to train with the team each year.
More soccer: Coal India has become the third national sponsor of this year's Fifa Under-17 World Cup, which will be held in the subcontinent between 6th and 28th October. The coal mining company has signed an agreement with soccer's global governing body which sees it join Bank of Baroda and Hero MotorCorp as the major Indian backers of the tournament.
Paralympics: US Paralympians Becca Meyers and Alana Nichols have both joined global sports agency Wasserman for their representation. Nichols, who in 2010 became the first American to win golds in both the Winter and Summer Games, is attempting to make a comeback in alpine skiing at next year's Winter Olympics in PyeongChang, while Meyers is a three-time gold medal-winning swimmer.
College sports: Knoxville-based Pilot Flying J has become the official travel centre of the National Collegiate Athletic Association's (NCAA) Southeastern Conference.
Motorsport: Wix Filters will be the primary sponsor of Martin Truex Jr's number 78 Toyota at the Monster Energy Nascar Cup Series race at the New Hampshire Motor Speedway on 16th July. The deal, struck with Truex Jr's team, Furniture Row Racing, is likely to be worth around US$500,000.
Rugby: Fiji National Rugby League (FNRL), the governing body for rugby league in the Pacific island nation, has signed a four-year extension to its partnership with Asco Motors.
Cricket: India-based sports management company ITW Consulting has acquired a range of exclusive media rights from Sony Pictures Networks India for the forthcoming Sri Lanka Cricket Series 2017. ITW Consulting will title sponsor both Zimbabwe and India's upcoming tours of Sri Lanka, as well as taking on-ground and in-stadium advertising during both series.
Triathlon: The International Triathlon Union (ITU) has extended its partnership with SEL Sport & Events Logistics (SEL), which will continue to serve not only as its global logistics partner but also its travel solutions provider.
Table tennis: Chinese snack company Uncle Pop has signed on as the title sponsor of this year's International Table Tennis Federation (ITTF) Women's World Cup in Canada. The tournament, which runs from 27th to 29th October, will now been known as the Uncle Pop 2017 ITTF Women's World Cup.
Horse racing: Luxury watch and jewellery retailer Kennedy has signed a five-year partnership with Australia's Victoria Racing Club, in a deal which will also see it sponsor the Melbourne Cup Carnival.