Ice hockey: German ice hockey side Kölner Haie - or Cologne Sharks - have added financial services company ETL Group and medical technology firm Mediteo to their roster of sponsors for the 2017/18 Deutsche Eishockey League (DEL) season. The deal is worth a sum in the region of €400,000, according to Sponsors.de.
Netball: Netball New Zealand (NNZ) and confectionery company Wrigley have confirmed a major new tie-up. The firm, best known for its Extra range of chewing gum, will support the Silver Ferns, as New Zealand's senior women's netball team are known, and will partner with the federation for the 2017 International Series and beyond.
Bowling: The Professional Bowlers Association (PBA) has renewed its partnership with HotelPlanner.com, which will remain the official hotel booking agent of the US governing body for ten-pin bowling throughout the 2018 season.
College sports: The Atlantic Coast Conference (ACC), a college sports division for universities on the US east coast, has renewed its long-running deal with Food Lion. The new agreement extends Food Lion's tenure as an official corporate champion of the ACC into a 33rd year.
Motorsport: Barrier systems and control panel supplier EDGE-Guard has signed on as a primary sponsor of Long Motorsports at September 15th's Chicagoland Speedway leg of the Nascar Camping World Truck Series.
More motorsport: Car parts retailer and repair shop Champion Machinery will partner with BK Racing to sponsor the team's number 83 Toyota Camry at multiple events throughout this Monster Energy Nascar Cup Series. Acting as a primary sponsor at two races and an associate sponsor at a further two, the deal is likely to be worth around US$2 million in total.
Skiing: High West Distillery has been named as the official spirit sponsor of US Ski and Snowboard, the governing body of Olympic skiing and snowboarding in America. The deal runs for three years and will cover next year's Winter Olympic Games in PyeonChang, South Korea.