Skiing: Shampoo brand Head & Shoulders has signed US free skier Gus Kenworthy as a brand ambassador ahead of the PyeongChang 2018 Olympic Games. The 26-year-old American, who is openly gay, will draw on personal experiences as one of the faces of the P&G-owned company's 'Shoulders of Greatness' campaign, which tells stories of the obstacles athletes have overcome to achieve success.
Rugby: UK newspapers The Times and The Sunday Times will be official media partners for the Guinness Pro14 final series, the concluding six games in the top-tier championship for rugby union clubs from Ireland, Scotland, Wales, Italy and South Africa.
Motosport: Drag racing's National Hot-Rod Association (NHRA) has named SealMaster as the official pavement products and equipment supplier for its events in 2018.
Also in motorsport: Chinese technology company and drone specialist DJI has become a media partner of BMW Motorsport. The company's drones will be used to help create content promoting the German automotive giant’s teams across series including the World Endurance Championship.
Golf: The PGA Tour has extended its sponsorship deal with Servpro until 2020. The firm will remain the official clean-up and restoration partner of US golf's elite circuit and of the seniors' Champions Tour.
Also in golf: Motorcycle manufacturer Hero MotoCorp has renewed as the title sponsor of golf's Indian Open for another two years. The company has been a partner of the European Tour event since 2005. The 2018 Hero Indian Open will be played at the DLF Golf and Country Club in Gurgaon from 8th to 11th March.
Basketball: Telecoms and media brand Movistar has become the new lead sponsor of Spanish basketball's Copa del Rey. The 2018 edition of the event, which is being organised by the Liga ACB, will take place in Gran Canaria from 15th to 18th February.
Also in basketball: British Basketball League team Plymouth Raiders have named Purple Motion as an official marketing partner.
Badminton: New Zealand Badminton has secured a four-year deal with real estate group Barfoot & Thompson, which will become the naming rights sponsor of the New Zealand Open, one of 26 tournaments on the Badminton World Federation's new elite BWF World Tour.
Judo: Pay-TV broadcaster ESPN Brasil has signed a media rights deal with the Brazilian Judo Confederation (CBJ) to show at least ten events in 2018.
Sailing: German sailing's Segel Bundesliga has agreed a three-year premium partnership with specialist tool manufacturer Kraftwerk.