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Troubled MSV Duisburg renew shirt sponsorship

08 July 2013 | Posted in Sponsorship, Soccer, Europe | By Eoin Connolly

German soccer club MSV Duisburg have renewed their sponsorship deal with Stadtwerke Duisburg.

The local energy services company will be MSV Duisburg's shirt sponsor until the end of the 2015/16 season, providing the financially troubled club can secure a licence from the German Football Association (DFB) to play in the 3. Liga in the 2013/14 season. The deal also includes a clause allowing either party to terminate it at the end of the season.

The team finished in a comfortable 11th place in last year's 2. Bundesliga table, but were denied a licence to play in Germany's second tier in 2013/14.

Stadtwerke Duisburg has been the main sponsor of MSV Duisburg since the 2009/10 season. According to Sponsors.de, the previous deal between the two was worth an annual €1.4 million (US$1.8 million), with a considerable drop likely this time around. 

Bundesliga club FC Schalke 04 have also loaned MSV Duisburg €250,000 to help with their pursuit of a licence.

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Contract Details

  • Length of contract: 2 years
  • Annualised value: US$800,000
  • Overall value: US$1.8 million
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