Troubled MSV Duisburg renew shirt sponsorship
German soccer club MSV Duisburg have renewed their sponsorship deal with Stadtwerke Duisburg.
The local energy services company will be MSV Duisburg's shirt sponsor until the end of the 2015/16 season, providing the financially troubled club can secure a licence from the German Football Association (DFB) to play in the 3. Liga in the 2013/14 season. The deal also includes a clause allowing either party to terminate it at the end of the season.
The team finished in a comfortable 11th place in last year's 2. Bundesliga table, but were denied a licence to play in Germany's second tier in 2013/14.
- Key renewals for MSV Duisburg and FC Hansa Rostock
- Extended shirt deal for 2. Bundesliga MSV Duisburg
Stadtwerke Duisburg has been the main sponsor of MSV Duisburg since the 2009/10 season. According to Sponsors.de, the previous deal between the two was worth an annual €1.4 million (US$1.8 million), with a considerable drop likely this time around.
Bundesliga club FC Schalke 04 have also loaned MSV Duisburg €250,000 to help with their pursuit of a licence.blog comments powered by Disqus
- Length of contract: 2 years
- Annualised value: US$800,000
- Overall value: US$1.8 million
Extended shirt deal for 2. Bundesliga MSV Duisburg - 18 July 2011
Sevilla FC win new shirt sponsor - 04 November 2011
Sharks secure sponsorship coup - 04 July 2014
Two German clubs agree new kit deals - 04 May 2011
Alstom renews French Open sponsorship - 06 July 2010
Related blog posts
New low as sponsor exits Nascar - 02 August 2009, Notes & Insights
Emirates acknowledge that Arsenal deal is worth more - 11 October 2010, Notes & Insights
The curse of Aston Villa’s shirt sponsorship - 11 November 2009, Notes & Insights
Emirates tipped to land Milan shirt sponsorship - 08 June 2009, Notes & Insights
Liverpool set for US$25 million shirt deal - 10 August 2009, Notes & Insights