Triathlon England hatches new public relations plan

14 June 2012 | Posted in Agencies, Triathlon, Europe | By Tom Love

Following a competitive pitch process, Triathlon England has announced the appointment of public relations, sports sponsorship and event agency Hatch Communications to promote the governing body's National Championship events.

According to an official press release distributed by Leeds-based Hatch, 'The brief will see the sports specialist agency raise awareness of Triathlon England as an aspirational leader in the sport, whilst also delivering the message that triathlon is accessible for all through the series of targeted events.'

“Triathlon is a fast growing, modern and dynamic sport and we are keen to raise the profile of Triathlon England and the opportunities available to our members to take part in the sport," said Triathlon England chair Jem Lawson. "We were impressive with Hatch’s knowledge of the sporting industry and extensive range of media contacts and we are looking forward to working with them on this series of National Championships events, which we hope will encourage further interest and participation into this fun and challenging sport.”

Hatch Communications managing director Jason Madeley added, "It is fantastic to be chosen to work with such a well respected organisation. Triathlon has been a sport of interest within our organisation, so it’s great to be able to put our passions to the test in what is a very exciting year for sport.”