UCI WorldTour cycling outfit Trek-Segafredo have confirmed that they are launching a new team to race in the women's top tier.
The new UCI Women's WorldTour outfit have signed former world champion Lizzie Deignan as marquee rider for their inaugural season.
Whilst the likes of Sunweb and Movistar operate men and women’s teams, Trek becomes the first cycling brand to directly own a professional women’s road team. The women's team will be named Trek Factory Racing, which already exists with off-road teams in mountain biking, enduro and cyclo-cross.
The American bike manufacture already co-titles the UCI women's team Trek-Drops, which is run by Tom Varney and launched in 2013, becoming UCI-registered in 2016, while Trek only took over as co-sponsor at the start of this season. The news of Trek taking on title sponsorship of Factory Racing could mean that Drops needs to find a new sponsor.
"I'm thrilled to partner with Trek and to support the company's mission to affect major progress in the sport," said Deignan in the team press release. "The goals of the team perfectly align with my personal and professional goals, and I'm excited to be part of it."
"Trek is committed to changing the world by inspiring more people to ride," added Trek president John Burke, "Our world-class women's road team will be filled with passionate racers who are out to inspire. We're putting full support behind our athletes so they can focus on their profession and be the best they can be."