Tracab lands Japanese soccer contract

01 March 2010 | Posted in Agencies, Soccer | By Adam Fraser

Swedish company Tracab has agreed a partnership with Japanese company DataStadium to provide real-time statistics for J-League football.

The contract will run for three years, creating new streams of information for the J-League clubs to analyse. DataStadium and Tracab will provide Japanese J-League football and a range of media outlets with statistics and sports content which have not previously been possible.

DataStadium's partnership with Tracab enables the provision of real-time positioning data, calculation of player performance, ball and team position and speeds amongst many other things. Financial terms were not disclosed, but the partnership is thought to be worth at least US$250,000 per year - the amount that U.S. Soccer is believed to pay analysis company Prozone for its services in Major League Soccer.

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"The choice of Tracab as our partner had a lot to do with the fact that they have the best proven technology for producing exciting real-time statistics," said Yoshihiko Kato, president of DataStadium said. "But what came to be the decisive factor in our choice was Tracab's broad experience from working with entire football leagues, something no other provider has."

Tracab's technology has already been used at major events such as the Uefa Champions League and Euro 2008 and is used by several top leagues around Europe.