Toyota to sponsor Concacaf Gold Cup

Carmaker pens deal on eve of this year's international soccer tournament.

Toyota to sponsor Concacaf Gold Cup

Toyota has signed up to sponsor the Concacaf Gold Cup, just two days before the international soccer tournament kicks off in the United States.

The carmaker will serve as the official motor vehicle of the 14th edition of the biennial event, which features 12 national teams from across North and Central America and the Caribbean.

The deal marks the first time Toyota has sponsored the Gold Cup. While financial terms have not been disclosed, the agreement includes in-stadium signage, broadcast integrations and presenting sponsorship of the ‘Futbol Fiesta’ fan zone outside all tournament stadiums.

This year’s Gold Cup will be staged across 14 venues in 13 US cities. According to Concacaf, more than half a million fans are expected to attend matches.

“We’re excited about the possibilities for this partnership as Concacaf and Toyota work together through the Concacaf Gold Cup, a championship which as it grows, continues to reach deeper into new and diverse demographics and markets,” said Concacaf general secretary Philippe Moggio.

“Toyota understand the interests and passion of the region’s fans and will be a great partner in helping us enhance their experience at our Gold Cup through the Toyota Futbol Fiesta.” 

Toyota joins the likes of Allstate, Nike, Scotiabank, BodyArmor and Sprint as a sponsor of the Gold Cup.