Top-tier English soccer side Tottenham Hotspur have extended their partnership with William Hill.
The betting and gaming company will continue as the Premier League outfit’s official betting partner for Europe in new multi-year deal.
William Hill will retain its presence across Spurs’ growing digital channels and LED perimeter advertising boards. Fans will be able to place bets on the William Hill App and mobile betting site via the stadium’s high-density Wi-Fi.
The company, which first partnered with Spurs ahead of the 2016/17 season, has invested in community projects that have been delivered by the club’s charitable body, the Tottenham Hotspur Foundation. This has included a six-figure grant to fund the Tottenham Hotspur Elevator Programme, which has since helped young people in Haringey find employment.
William Hill’s charitable work will continue following the new deal, as part of the company’s community commitment through their ‘Close to Home’ campaign, which seeks to make a positive contribution to the local community.
Fran Jones, head of partnerships at Tottenham Hotspur, said: “This new agreement reinforces William Hill’s commitment to the club and the borough of Haringey and we look forward to continuing our partnership as we approach our move back to Tottenham and our new stadium.”
Ulrik Bengtsson, chief digital officer at William Hill, added: “We are delighted to extend our partnership with Tottenham Hotspur. We have built strong ties with the club, staff and the fans over the past two seasons and we are excited to grow our relationship as the club enters a significant chapter in their history with the move into their new stadium.”
Tottenham Hotspur secured a third-place finish in the Premier League with a dramatic 5-4 win over Leicester City at home on Sunday.