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Torres to front McDonald’s Olympic campaign

21 July 2011 | Posted in Sponsorship, Olympics, Europe | By Michael Long

Twelve-time Olympic medalist Darra Torres has been announced as McDonald’s global ambassador in the run up to the 2012 London Olympic Games, and will front the fast-food giant’s ‘Champions of Play’ initiative.

The 44-year old American swimmer will promote balanced eating and exercise as the centerpiece of McDonald's marketing efforts, with children given the chance to swim with her.

Torres said: “I want to make a positive difference in the lives of children and families, so it’s a natural fit for me to join McDonald’s today, and in the years ahead, as we inspire happy and active kids. Together, through the new McDonald’s Champions of Play for the Olympic Games, we can reach millions of people about the benefits of balanced food choices and play for kids everywhere.”

The announcement comes as McDonald’s, a worldwide Olympic partner and the official restaurant of the Games, unveiled its sponsorship plans for next year’s event, during which the company expects to serve 1.75 million customers across four restaurants at the Olympic site.

“For the first time ever, McDonald’s Champions of Play for the Olympic Games will tour and play with athletes at the actual Olympic venues,” said Kevin Newell, McDonald’s global chief brand officer. “This will be an unforgettable, inspiring moment for our champions, along with attending the Games, seeing McDonald’s chef demonstrations, taking an exclusive tour of the Olympic Village dining area, visiting London’s cultural sites, and making new friends.”

International Olympic Committee president Jacques Rogge said: “McDonald’s has been a long-time and valued partner of the Olympic Movement. We appreciate McDonald’s incredible ability to reach millions of fans with innovative, inspiring programs that connect with the Olympic Spirit. We are working together to promote sport and inspire children around the world to lead balanced, active lifestyles.”

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