Torres to front McDonald’s Olympic campaign
Twelve-time Olympic medalist Darra Torres has been announced as McDonald’s global ambassador in the run up to the 2012 London Olympic Games, and will front the fast-food giant’s ‘Champions of Play’ initiative.
The 44-year old American swimmer will promote balanced eating and exercise as the centerpiece of McDonald's marketing efforts, with children given the chance to swim with her.
Torres said: “I want to make a positive difference in the lives of children and families, so it’s a natural fit for me to join McDonald’s today, and in the years ahead, as we inspire happy and active kids. Together, through the new McDonald’s Champions of Play for the Olympic Games, we can reach millions of people about the benefits of balanced food choices and play for kids everywhere.”
The announcement comes as McDonald’s, a worldwide Olympic partner and the official restaurant of the Games, unveiled its sponsorship plans for next year’s event, during which the company expects to serve 1.75 million customers across four restaurants at the Olympic site.
“For the first time ever, McDonald’s Champions of Play for the Olympic Games will tour and play with athletes at the actual Olympic venues,” said Kevin Newell, McDonald’s global chief brand officer. “This will be an unforgettable, inspiring moment for our champions, along with attending the Games, seeing McDonald’s chef demonstrations, taking an exclusive tour of the Olympic Village dining area, visiting London’s cultural sites, and making new friends.”
International Olympic Committee president Jacques Rogge said: “McDonald’s has been a long-time and valued partner of the Olympic Movement. We appreciate McDonald’s incredible ability to reach millions of fans with innovative, inspiring programs that connect with the Olympic Spirit. We are working together to promote sport and inspire children around the world to lead balanced, active lifestyles.”
Torres, Hamm and Vonn star in new Kohl’s campaign - 21 March 2012
Dove names John McEnroe as marathon ambassador - 05 August 2013
Alastair Cook to front Kent & Curwen campaign - 13 August 2013
Rutherford to front Asda campaign - 24 July 2013
McDonald’s commits to IOC until 2020 - 13 January 2012
Related blog posts
Mike Lee: Storied Campaign - 24 June 2011, Quick-Fire Questions
50 Most Marketable 2012 - Mary Kom - 16 May 2012, Notes & Insights
How Tokyo took the 2020 Olympic Games - 08 November 2013, Notes & Insights