Tornados signs double-deal with Nascar team

17 November 2009 | Posted in Sponsorship, Motorsport | By Adam Fraser

Ruiz Foods brands Tornados will back both Stewart-Haas Racing cars in the Nascar Sprint Cup for the next two years, supporting drivers Ryan Newman and Tony Stewart.

The brand will adorn Newman's No. 39 Chevrolet Impala and Stewart's No. 14 Office Depot/Old Spice Chevrolet Impala. It will be a primary sponsor for Newman in five Sprint Cup races in both 2010 and 2011, and an associate sponsor in the remaining races, as well as an associate sponsor on Stewart's car in every race.

"We're very proud to partner with Tornados for the next two years," said Stewart, who in his first year as a driver/owner has notched five wins for Stewart-Haas Racing, including the non-point Nascar Sprint All-Star Race in May. "They're new to the sport and we aim to make their entry into Nascar a positive one that will grow their business, and ultimately, grow their involvement within the sport and Stewart-Haas Racing."

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Bryce Ruiz, president and chief executive of Ruiz Foods, added: "Nascar is the ideal platform for our Tornados brand to extend its reach to the consumer. Tornados have been available on roller grills in convenience stores for more than five years, but now they can also be found in the frozen food section of grocery stores nationwide. Perfect for families who enjoy the convenience of a hot, ready-to-eat meal solution that tastes great, Tornados offer value and quality ingredients that are easily prepared in the oven or microwave."