Top-tier Italian soccer side Torino FC have announced a sponsorship deal with Champion Lubes.
The lubricants producer will be an official partner of the Serie A outfit for the remainder of the 2017/18 season.
Under the terms of the deal, Champion’s logo and branding will feature on LED banners and big screens at the club’s Stadio Olimpico Grande Torino, as well as on the backdrop of press interviews featuring Torino players and staff.
In addition, the company will have off-pitch activations during the team’s home games, when it will provide brand experiences for fans and host hospitality events.
Torino FC are currently tenth in Serie A after winning six of their 20 games. They suffered a disappointing 3-0 loss at home to 12th-placed Bologna on 6th January, and will face Sassuolo away on 21st January.