Torino brew up Segafredo deal

Seven-time Italian soccer champions sign an official coffee partner.

Torino brew up Segafredo deal

Top-flight Italian soccer side Torino have announced a new partnership with coffee brand Segafredo Zanetti.

The Italian company will become the Serie A outfit’s official coffee partner, linking with a club that boasts seven domestic championships and five Coppa Italia titles.

As part of the agreement, Segafredo’s coffee will be made available in the hospitality areas at the team’s Stadio Olimpico Grande Torino home, while it’s branding will also be visible on pitchside LED boards, giant screens and the backdrop for pre and post-match interviews.

The deal represents Torino’s second commercial partnership of 2018, following their short-term agreement signed with lubricants producer Champion Lubes earlier this month.

Torino remain tenth in Serie A following their 3-0 thumping of bottom side Benevento at the weekend. They travel to Sampdoria to play their next match on Saturday.