Timex inks licensing deal with the NFL

US manufacturer to create watches honouring each of the league’s 32 teams.

Timex inks licensing deal with the NFL

The National Football League (NFL) has signed a licensing agreement with US watchmaker Timex.

The deal will see the company, which is a wholly owned subsidiary of Dutch conglomerate the Timex Group, design and create watches honouring each of the pre-eminent football league’s 32 teams.

Casual, dress and sporty watches will be made available to the men’s, women’s and youth markets for prices ranging from US$24.95 to US$89.95. The watches will feature NFL team logos along with matching dial and strap colours.

The length and financial terms of the agreement were not disclosed. The partnership represents Timex’s first sports licensing deal.

“We know fans, we are fans,” said Mike Harrington, senior vice president of the Timex Sports Business Unit. “It's an honour to be a part of every fan's excitement and pride. We know how it feels to put your jersey on for game day, we've extended that feeling to your wrist and every day.

“This is more than just a licensing deal, it's a true connection between iconic American institutions. The NFL is the first license in Timex's new sports venture. Additional professional sports leagues and colleges will be available in early 2018.”