Tiger Woods inks Bridgestone deal

Golf star signs second endorsement deal since his return from a year-long lay-off.

Tiger Woods inks Bridgestone deal

Golf’s former world number one Tiger Woods has confirmed an endorsement and equipment deal with Bridgestone Golf, a subsidiary of Bridgestone Sports.

The 14-time major champion will exclusively use Bridgestone's B330-S golf balls at all events, with immediate effect. Woods will lend his image to future advertising campaigns to promote the high-performance golf balls and will, in addition, help with the development of the product.

The financial terms of multi-year deal have not been released but industry expert Bob Dorfman, of Baker Street Advertising, estimates that Woods will be earning between US$1 million to US$2 million per year. The new deal marks a considerable decrease from Woods’ head-to-toe endorsement with Nike, which was worth an estimated US$100 million over five years.

The American had used a Nike golf ball for over a decade but following on from the announcement in August that the sportswear giant was stepping back from manufacturing golf equipment, he has been forced to find a new ball and club supplier. However, he continues to have an apparel deal in place with the Oregon-based manufacturer.

"Finding the right golf ball is extremely important,” said Woods. “It's an essential part of my equipment, and the Bridgestone B330-S ball is hands-down the best for my game. Controlling launch and trajectory is critical, and with this ball I feel I have total control to hit all shots accurately. I'm not just here to play - I'm here to win, and the innovative breakthroughs of the Bridgestone B330-S ball can help me do that."

Angel Ilagan, president of Bridgestone Golf, added: "No one spends more time perfecting their equipment than Tiger Woods, and no one holds their equipment to a higher standard.  His choice of Bridgestone sends a clear message that our golf balls are superior to all others."

The latter part of the once-prolific Tiger Woods’ career has been ravaged by injury, and he has not won a major tournament since the 2008 US Open. The Californian returned to action on 1st December at the Hero World Challenge, where he carded five under par to finish in 15th place overall.