Former world number one Tiger Woods has agreed a new endorsement deal with Florida-based nutrition company Fuse Science.
The new agreement marks Woods' second sponsorship in five-weeks having recently signed with luxury watchmaker Rolex.
According to an official press release, the new agreement sees the golfer serve as Fuse Science's 'primary spokesperson in professional sports' while the company's logo will feature on Woods' golf bag, a position previously filled by car manufacturer Buick and thought to be one of the most lucrative in the golfer's endorsement portfolio.
"When I learned about Fuse Science’s groundbreaking technology, I immediately understood that this will be a game-changer in how we live our lives every day," said Woods. “We will improve energy, nutrition and medication delivery in several global categories and we will enhance every athlete’s ability to perform at their natural best. This company is laying the foundation for some very significant things and after personally talking to them; I wanted to be powered by Fuse.”
Fuse president and chief operating officer Brian Tuffin added, “This is a very big day for our company and what it means to be powered by Fuse. Our partnership with the world’s best is an enabler to have a worldwide impact sooner than later. Tiger recognises the significance of the journey we’re on as a company, and wants to be part of our growth while leverage the technology to make a difference globally.”
Financial details of the new agreement, which will be activated on 1st December, remain undisclosed.
Prior to damaging reports about his extramarital affairs, Woods was one of the highest-earning athletes in the world, making around US$90 million per year from endorsement deals alone.
A special report on the business of golf will feature in the upcoming December/January edition of SportsPro. To subscribe to the magazine, click here.