Tiger Woods resurgence propels PGA Championship TV ratings

Icon’s late charge at Bellerive caused enormous increase in viewership.

Tiger Woods resurgence propels PGA Championship TV ratings

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Television viewing figures on the final day of golf’s PGA Championship major tournament at Bellerive Country Club experienced a 73 per cent growth on last year’s numbers, according to the Nielsen data company.

The rise seen by American television network CBS from 4.9 million viewers to 8.5 million came as Tiger Woods mounted a final-round charge in an attempt to catch eventual winner Brooks Koepka.

The ratings were the best for a PGA Championship since 2009, once again when Woods was involved; on that occasion, the 14-time major winner was pushed into second place by South Korea’s Yang Yong-eun.

Viewership at this year’s tournament peaked in the last half-hour of Sunday’s action, with an audience of 12.3 million watching as Woods, Koepka and Australian Adam Scott played to a thrilling conclusion.

Similar stats occurred in the major’s third round, with the network experiencing a 54 per cent increase on last year’s figures at Quail Hollow.

The burgeoning ratings should come as no shock, with Woods’ return to form and prominence having a similar effect at The Open Championship in July. Woods finished tied for sixth at Carnoustie and briefly held the outright lead in the final round. His presence brought about the highest TV ratings for The Open since Woods completed the Grand Slam by winning at St Andrews in 2000.