Netball: Lorna Jane has become the new lead partner of Australian netball team Queensland Firebirds in a three-year deal with a two-year option for renewal. The agreement comes after previous sponsor Coffee Club ended its partnership with the Suncorp Super Netball side early, and is understood to be the most lucrative sponsorship in the Firebirds' history with an overall seven-figure value.
Rugby: Australian rugby league side Gold Coast Titans have agreed a three-year renewal of their sponsorship deal with Body Science. The sports nutrition brand will now work with the National Rugby League (NRL) club's players and coaches until 2019.
Also in rugby: Scottish rugby union club Glasgow Warriors have agreed a shirt sponsorship deal with Story Contracting. The rail, plant hire and construction infrastructure company's logo will appear on the right sleeve of the Guinness Pro12 side's playing shirts.
Motorsport: The organisers of the British Touring Car Championship have renewed a deal with UK-based publisher Haymarket that will see Autocar continue as an official media partner of the series.
Cricket: The England and Wales Cricket Board (ECB) has reappointed Earnie as its creative consultancy for the 2017 season of the Natwest T20 Blast county competition. The London-based agency will create a new marketing campaign for the next edition of the tournament, aimed at driving awareness and ticket sales.
Baseball: 4Topps has agreed to provide seating in luxury and hospitality areas at SunTrust Park, the new home of Major League Baseball's (MLB) Atlanta Braves.
Golf: Dubai-based hospitality group JA Resorts & Hotels has retained 20-year-old German golfer Olivia Cowan as a brand ambassador.