Thursday’s Daily Deal Round-Up: Rugby, cricket and more

The business of sport in bite-sized pieces.

Thursday’s Daily Deal Round-Up: Rugby, cricket and more

Rugby: The Rugby League World Cup 2017 Organising Committee has secured domestic broadcast deals in host nations Australia, New Zealand and Papua New Guines for the Women's Rugby League World Cup. Australia's Seven Network will carry free-to air coverage of all 12 games and live stream the tournament in full on its digital platforms, while Sky Sports New Zealand and Papua New Guinea's EMTV have also taken packages.

Also in rugby: Principality Building Society has renewed and expanded its partnership with the Welsh Rugby Union (WRU). The financial services group will take its title sponsorship of the WRU Premiership, the top-tier competition for Welsh clubs outside the continental Pro12 league, into a final year, while it will also take the naming rights to the WRU National Youth Leagues.

More rugby: Top-tier English rugby union team Harlequins have agreed a sponsorship deal with TM Lewin. The high street tailor brand will become the official formalwear supplier to the London-based Aviva Premiership club.

Cricket: English cricket club Yorkshire CCC have renewed their deal with lead sponsor Mazars until the end of 2018, with an option for a further one-year extension. The accountancy and advisory firm's logo will continue to appear on the front of the team's matchday and training apparel.

Also in cricket: Another English team, Surrey CCC, has agreed a deal for Unibet to become their official betting partner for 2017. The sponsorship will be promoted across the club's digital and social media channels.

Cycling: Sports nutrition company Science in Sport (SIS) has agreed a sponsorship and supply partnership with Cycling Australia until after the Tokyo 2020 Olympic Games.

Horse racing: The Latin American Racing Channel (LARC) will return for a second year as the sponsor of the US$100,000 Sir Barton Stakes horse race on Preakness Day at the Pimlico Race Course in Baltimore on 20th May.

Baseball: The World Baseball Softball Confederation (WSBC) has announced plans for a Women's Baseball Asian Cup. The first six-team edition of the biennial tournament will be played in Hong Kong from 2nd to 7th September. The event will be organised by the Baseball Federation of Asia and the Hong Kong Baseball Association, and the top four teams will qualify for the 2018 World Cup.

Soccer: The organisers of the inaugural Star Sixes indoor small-sided soccer tournament for retired international players have named the NSPCC, a major UK children's charity, as its official charity partner. The NSPCC logo will appear on the back of each national team's jerseys during the event, which is being played at London's O2 Arena from 13th to 16th July.

Also in soccer: Polish soccer player Kamil Glik has agreed a personal endorsement deal with Blachotrape. The 29-year-old defender, who plays for newly crowned French champions AS Monaco, will appear in promotional campaigns for the roofing and building facade company.

Skiing: French skier Jean-Baptiste Grange has agreed a two-year endorsement and supply deal with ski equipment brand Rossignol.