Athletics: Pay-TV network SFR Sport has secured a three-year deal for the exclusive TV rights in France to IAAF Diamond League athletics, the sport's top-tier series of global meetings.
Soccer: South African soccer champions Kaizer Chiefs have agreed a three-year sponsorship deal with Toyota. The Japanese manufacturer replaces Nissan as the Absa Premiership side's car partner, and will allocate 250 free and secure parking spaces for Toyota drivers at Chiefs home games at Johannesburg's FNB Stadium.
Motorcycling: Bennetts has renewed as a sponsor of the Isle of Man TT Races for 2017. The motorbike insurance specialist, which first became a partner of the celebrated event in 2007, will also continue as the title sponsor of the Classic TT Races.
More motorcycling: Aruba.it will continue as the title sponsor of the Ducati factory team in the 2017 World Superbike Championship. The Italian web and cloud services specialist's branding will appear on the flanks of the team's bikes.