Football: San Francisco 49ers linebacker Ruben Foster has become the latest brand ambassador for weight management and supplements provider GAT Sport. The National Football League (NFL) rookie was a first round pick in the 2017 Pro Football draft.
More football: The NFL Pro Bowl, the league's all-star game, will return to Orlando's Camping World Stadium in 2018. The full day of events will take place on 28th January, with broadcast provided in English by ESPN and Spanish by ESPN Deportes, while ABC will simulcast the coverage, marking the first time the Pro Bowl will be available on both broadcast and cable networks.
College sport: Rhino Rugby has become the official kit and apparel partner of the Varsity Matches, played between the rugby union first XVs of the UK’s Oxford and Cambridge Universities. Rhino will provide kit to the men's and women's squads of both sides.
Cycling: Insurance and brokerage services company JLT has renewed its sponsorship of the Elite Women’s Criterium race at the Rapha Nocturne London cycling event, which takes place on 10th June. Professional and amateur teams from across the UK will take part in the evening race through the streets of the British capital.
Motorsport: Laser Plumbing & Electrical has acquired the naming rights to the 2017 edition of the Australian Endurance Championship’s Hampton Downs 500. The second annual race at the Waikato circuit will be known as the Laser Plumbing & Electrical Hampton Downs 500 and take place from 27th to 29th October.
More motorsport: Merchant Services will be the primary sponsor of JGL Racing driver Cale Conley's number 24 Toyota at this weekend's Nascar Xfinity Series race at Charlotte Motor Speedway. The deal is likely to be worth in the region of US$250,000.
Tennis: Serena Williams has joined the board of Silicon Valley firm SurveyMonkey. Williams, who is currently on a break from tennis during pregnancy, has been appointed to help the online poll-taking service improve its workforce diversity.
Australian rules football: Melbourne-based Australian Football League (AFL) side Essendon have extended their partnership with Fujitsu General Australia for a further four years. The technology firm will remain in place as a co-major partner of the club until 2021.
Sailing: Yanmar has been named as the official marine engines partner for the upcoming 35th America's Cup. The company's marine diesel engines will be used on the VIP shuttle boat at the event, which runs from 26th May to 25th June in Bermuda.
Baseball: Global health service company Cigna has been announced as the official health insurance provider of Little League Baseball and Softball, the grassroots competitions for school-age players. The agreement includes the Little League Baseball World Series, as well as six other Little League tournaments.
Martial arts: The New York-based Hospital for Special Surgery has been named as the first ever official hospital of mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC). The hospital will provide medical support to UFC events, and receive promotion on the octagon as well as via the championship's digital and social platforms.
Soccer: Adam Nawałka, the manager of Poland's national soccer team, has become a brand ambassador for window manufacturer Fakro. Nawałka will appear on internet and print-based adverts for the company.